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Popeyes mentioned its Oxford website broke launch-day information, with greater than 2,000 hen sandwiches bought.
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UK gross sales are booming and its Stratford website has the chain’s highest gross sales globally.
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Although its UK menu would not have shrimp or nuggets, it sells a plant-based, Creole-style crimson bean sandwich.
Popeyes says gross sales are booming at its UK eating places because it launched within the nation final yr.
The fried-chicken chain mentioned that when its newest website opened in Oxford on September 17 it broke launch-day information, with individuals lining up from 5 a.m. and shopping for greater than 2,000 hen sandwiches.
The Oxford Mail reported that Popeyes opened the restaurant by providing free sandwiches to the primary 50 guests, and that some individuals joined the road with out having gone to mattress after going out the earlier evening.
Popeyes first launched within the UK with a counter at a meals court docket in a shopping center in Stratford, London, in November 2021. The chain mentioned that the shop now has the best gross sales of its 3,700 eating places worldwide.
Popeyes has since opened 4 full eating places and 4 ghost kitchens, and has plans to open extra. Unusually for a US fast-food chain launching within the UK, the primary websites aren’t congregated in London. Whereas some are within the capital metropolis, others are unfold out throughout England. None have been earmarked for Scotland, Wales, or Northern Eire but, although.
Popeyes additionally has signed a lease to open a 6,000-square-foot headquarters in Ealing Broadway, west London, which it mentioned would “act as basecamp for its quickly increasing crew.” The corporate goals to have 350 UK eating places by 2031.
“We’re experiencing sturdy gross sales, considerably above expectations, throughout all areas in the meanwhile which is constructing an thrilling vitality in our enterprise,” Popeyes UK CEO Tom Crowley mentioned in an announcement.
He mentioned that the chain would open announce its first UK drive-thru websites “sooner or later.”
Popeyes was credited with beginning the hen sandwich wars in 2019, when its sandwich grew to become an prompt success following big social-media buzz. It bought out simply two weeks after launch, and the chain bought 250 million of the sandwiches inside its first yr of launch, the corporate beforehand advised Insider.
Although its UK menu would not promote shrimp, hen nuggets, rice and beans, and chocolate beignets prefer it does within the US, it does characteristic a plant-based, Creole-style crimson bean sandwich which is not accessible stateside.
Popeyes was the third of fast-food conglomerate Restaurant Manufacturers Worldwide’s 4 fast-food chains to launch within the UK market, following each Burger King and Tim Hortons. RBI purchased sandwich chain Firehouse Subs in 2021.
Throughout its 4 chains, RBI owns greater than 28,000 eating places world wide.
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