For the Halloween season, condiment model Heinz is launching a vegan “Tomato Blood Ketchup” wrapped in a spooky Halloween-themed restricted version bottle. Out there at retailers nationwide via October, the seasonal condiment is supported by a intelligent PSA that encourages everybody to go vegetarian.
For its “Vegetarian Vampire Recruitment Movie,” Heinz enlists a “vegetarian vampire influencer” who gave up the standard vampire life-style of consuming the blood of people to as a substitute eat Heinz Tomato Blood Ketchup. Via a playful PSA, Toby the vegetarian vampire is on a mission to transform as lots of his fellow vampires to take pleasure in Tomato Blood and spare the necks of residing beings.
“I drink Heinz Tomato Blood as a substitute of human blood, which is one thing I encourage all vampires to think about. There’s a variety of misconceptions round being a veggie vamp,” Toby says within the PSA as he shoos away a plate of asparagus. “I do must eat, like, a whole bunch of bottles of Tomato Blood every week.”
Whereas the PSA is immediately about vampires selecting to abstain from harming people, the underlying message appears to be that animals ought to be thought-about buddies, not meals. “Just a few hundred years in the past, I used to be about to feast on this human, after which we began speaking,” Toby says. “People have made some actually attention-grabbing issues: blackout curtains, sunscreen, tomato blood. To my fellow vampires, I say, whenever you consider people extra as buddies it’s wonderful what they will present you.”
In the end, Heinz is encouraging ketchup lovers all over the place to be like Toby this Halloween season and go vegetarian by indulging in Heinz Tomato Blood as a substitute of people (and animals): “The subsequent time you wish to eat somebody, I hope you’ll rethink and go vegetarian,” Toby says.
Is Heinz ketchup vegan?
Heinz basic Tomato Ketchup is made with all plant-based components (tomato focus from vine-ripe tomatoes, vinegar, corn syrup, salt, and spices) making it a vegan product.
Its different ketchup varieties and flavors are additionally vegan, excluding its Tomato Ketchup Sweetened Solely With Honey as a result of honey isn’t vegan.
Kraft Heinz will get into plant-based merchandise
Main as much as the vegetarian advertising and marketing marketing campaign, Kraft Heinz—the multinational meals firm that owns the Heinz model—has been slowly increasing its plant-based product choices. Its newest enterprise occurred earlier this 12 months, when the corporate entered a three way partnership with food-technology startup TheNotCompany (NotCo) to develop next-level plant-based options for its most iconic merchandise.
Though the corporate has but to announce which particular merchandise within the Kraft Heinz portfolio it should reimagine, some iconic meat- and cheese-heavy objects that might profit from a NotCo plant-based makeover are Oscar Mayer wieners, Lunchables, Kraft cheese singles, Velveeta, and Bagel Bites.
The co-branded merchandise will launch underneath the identify The Kraft Heinz Not Firm and can meld its in depth business information, connections, and iconic model portfolio with NotCo’s applied sciences, particularly its synthetic intelligence-powered discovery platform that develops plant-based options that mimic animal merchandise on a molecular stage.
“The three way partnership with NotCo is a crucial step within the transformation of our product portfolio and an amazing addition to our model design-to-value capabilities,” Miguel Patricio, CEO of Kraft Heinz, mentioned in an announcement.
“It helps ship on our imaginative and prescient to supply extra clear, inexperienced, and scrumptious merchandise for shoppers. We consider the expertise that NotCo brings is revolutionizing the creation of scrumptious plant-based meals with less complicated components.”
Kraft, Philadelphia, and Hellmann’s launch vegan merchandise
Previous to asserting its joint partnership with NotCo, Kraft Heinz already started releasing new plant-based variations of its iconic merchandise.
In Australia, Kraft Heinz launched a vegan model of its basic Kraft Mac & Cheese, thought-about a “modern” tackle the basic boxed meal that’s each gluten-free and vegan-certified with pasta created from rice flour and a dairy-free sauce. Provided in the identical basic blue field, Kraft even modified the cooking directions for the brand new mac and cheese to recommend utilizing soy milk as a substitute of conventional cow’s milk.
In 2020, Kraft Heinz additionally launched a vegan model of its best-selling Philadelphia cream cheese and vegan mayo, which can be found at main grocery store chain Tesco in the UK. Stateside, Hellmann’s (often known as Greatest Meals in some areas) launched its vegan mayonnaise, known as “Fastidiously Crafted Dressing and Sandwich Unfold,” in 2016. The corporate additionally presents vegan mayonnaise within the UK in flavors reminiscent of Garlic, Chipotle, and Baconnaise.