Bruno Mars 
‘Tis the season of all issues matzah, the cardboard-like, sq.-shaped crackers eaten as an alternative of bread all over the eight times of the Passover getaway.
But though some shun the flat taste of matzah, or bemoan its sometimes constipating character, culinary styles the planet in excess of welcome the problem of enjoying with matzah, and inserting it into each and every kind of meal.
When searching for Passover recipe inspiration, social media is the location this time.
Influencers, foodies and kitchen area cooks are putting up their most loved matzah creations, from matzah toffee, matzah bark and matzah fairy toast (matzah spread with white chocolate and sprinkles) to a lot more savory flavors, these types of as avocado matzah and, of program, matzah pizza.
New York Metropolis-based mostly Chef Einat Admony gives an Instagram reel of her matzah kubanah, a choose-off of the towering Yemenite bread ordinarily eaten on Shabbat, created this week with 15 sheets of matzah, along with milk, butter, eggs and sugar.
Israeli foods blogger Efrat Lichtenstadt swapped out matzah for Israeli biscuit cookies in her chocolate matzah layer cake, made with Roladin’s chocolate-hazelnut unfold, the Israeli bakery chain’s takeoff of Nutella, one more beloved for spreading on matzah.
Cookbook author Jake Cohen’s #matzahchallenge avocado matzah. (Courtesy: Jake Cohen)
Cookbook author Jake Cohen, writer of “Jew-Ish: A Cookbook: Reinvented Recipes from a Fashionable Mensch,” and contributor to “Food52,” “Food & Wine” and “Real Uncomplicated,” normally posts challah braiding video clips and recipes on Instagram and TikTok, but opted this 7 days for matzah pizza and a beauteous bullseye egg matzah toast, laden with curled slices of avocado, crimson onion and watermelon radish.
Cohen, together with other renowned foodies, posted his Passover treats with the hashtag #MatzahChallenge, a undertaking commenced by UJA Federation of New York.
The Jewish corporation created the April 15-23 challenge to increase resources for humanitarian support for Ukraine, with every single social media publish matched with $18 by an anonymous donor.
People can article on Instagram, TikTok and Fb as many periods as they like and tag their mates to publish as effectively, increasing dollars to deliver foods, shelter, transportation and emergency healthcare models funded by UJA associates in Ukraine and neighboring nations.
‘Sababa’ author Adeena Sussman’s Matzo Cinnamon Toast Crunch Cereal, developed for the eight-day Passover vacation. (Courtesy: Adeena Sussman)
“Sababa” cookbook author Adeena Sussman — who cowrites Chrissy Teigen’s cookbook series — posted numerous #matzahchallenge thoughts, and snared a mention in People Magazine with her “shatteringly crispy crunchy” creation of Matzo Cinnamon Toast Crunch Cereal for Passover.
Sussman smeared butter on a matzah board, sprinkling it with sugar, cinnamon and some flaky sea salt, then broiling it for 3-4 minutes, allowing it cool and then breaking it into parts and pouring milk around a sweet bowlful of the crunchy things.
Adeena Sussman’s Matzo Cinnamon Toast Crunch Cereal
Will make 1 bowl (recipe can be multiplied)
1 matzo board
2 tablespoons butter, softened
2 tablespoons Demerara sugar (Sugar In The Raw), or typical sugar
1 teaspoon floor cinnamon
¼ teaspoon flaky sea salt
Organize a rack in the leading third of the oven (about 6-8 inches from the broiler) and preheat the broiler. Location the matzo on a tiny baking sheet.
Carefully distribute butter all above the matzo, then sprinkle the sugar evenly more than the matzah. Dust the cinnamon around the matzo, sprinkle salt on top, and broil until finally the sugar bubbles and the prime turns a deep mahogany shade (examining on it frequently as it can burn up speedy!), 3-4 minutes.
Let awesome totally, then break into little parts. Provide in a bowl with milk.
